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LloydsApotek collaborates with recycling app Bower

Since 4. March customers buying LloydsApotek own brand products can contribute to a greener environment due to a collaboration with the recycling app Bower.

LloydsApotek is the first community pharmacy to offer a deposit on all packaging from LloydsApotek's own brand through the Swedish-developed recycling app Bower.  Bower has been on the Swedish market since 2019 and enables a deposit on all types of consumer packaging.

Customers should download the Bower app and scan the barcode of the products that they want to recycle before returning it at the usual recycling station.  Every time someone recycles a product through the app, they can collect points or donate to charity. Points then convert to coupons in the app, for example for a discount off their next purchase of LloydsApotek own brand products online or in pharmacies.

“At LloydsApotek, we are driven by innovative solutions that enable a healthier life but we also want to create the conditions for a sustainable world. Through our collaboration with Bower, we are now taking the next step in our sustainability work, where we want to encourage our customers to do the right thing. A lot of packaging today ends up in ordinary rubbish bins, but by using this scheme, we hope to encourage more people to start recycling,” says Annelie Söderberg, Marketing Manager at LloydsApotek.

“If we are to achieve global sustainability goals, we must ensure that all packaging is given value, in order to increase collection. If the packaging does not have a value and thus is not recycled, the large investments made to make the packaging 100 percent recyclable will not matter. That is why it feels fantastic that a pharmacy chain such as LloydsApotek joins our system and thus sends a strong signal to the industry about where we are going,” says Suwar Mert, CEO of Bower.

For more information on how the Bower app works, please visit:


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Suwar Mert

Annelie Söderberg
Marketing and PR Manager

About LloydsApotek

LloydsApotek works daily for a healthier Sweden. LloydsApotek opened its first Swedish pharmacy in Eskilstuna in February 2010, then under the name DocMorris. Today, the company operates 78 physical pharmacies around the country and offers a complete e-commerce of medicines and a wide range of self-care. LloydsApotek is an innovative pharmacy that through advice and services wants to inspire people to live a healthier life. At LloydsApotek, the customer meets competent and well-trained staff who are experts in prescription drugs, skin and pain.

LloydsApotek is part of McKesson Europe.

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